Sunday, June 06, 2010

Brits choose self-tanning over sunbathing

Many Brits are opting for self-tanning products instead of sunbathing this year, a shopping search engine has reported.

Searches for tanning lotions, sprays and mousses rose by 228% in May in comparison to the number recorded in April.

The change in consumer approach to achieving a sun-kissed glow is a result of bad weather and growing health concerns.

Eight out of ten sunbed users have increased their risk of skin cancer by approximately 75%, according to Cancer Research.

More than 1,800 of the 9,000 cases diagnosed with malignant melanoma each year die from the disease.

Summer is traditionally a time when demand for tanning treatments soar and 2010 is turning out to be no different to any other year, The Reef Salon and Spa reported.
Manager of the Maidstone business Clare Cockell said: “There is definitely a demand now that summer is approaching.”

About half of the customers that come to The Reef for spray tans are regular visitors.
“Most visit us very sporadically, depending on special occasions that come up,” Cockell said.
“But we do have a few clients that visit us possibly weekly or fortnightly that want a continuous tan without the damage of UV rays.”

Despite the increase in information about the potentially fatal and ageing effects of UVA rays, Twenga found consumer searches for tanning oil increased by 127% last month. Meanwhile demand for tan prolonger is up by 65% and searches for tanning pills have surged by 48%.

3 June 2010 By Erin Hendry

Buy your organic self tan and sun block.

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