Wednesday, April 27, 2011

Dr Bronners Enters Grocery Market

Dr. Bronner's Magic Soaps is expanding into the grocery aisle with new coconut oil. Dr. Bronner's Magic "All-One" Fair Trade and Organic Virgin Coconut Oil is fresh-pressed, unrefined and offered in two varieties: "white kernel" and "whole kernel", PR Newswire reports. Dr. Bronner's oil can be used for stir-frying, soups, sauces, baking, deserts and body care. Whole kernel oil, which is made from the coconut kernel with the inside skin left on, is more nutritious and has a slightly nuttier flavor, whereas white kernel oil offers a more familiar choice to consumers who are familiar with this grade. Both oils have the same culinary and body care uses, and are both certified organic and fair trade.

Dr. Bronner's new coconut oil is produced at Serendipol (Pvt) Ltd. in Sri Lanka's coconut triangle. The company has converted some 500 growers to organic practices, improving soil fertility and increasing yields. The production staff has grown to 160 workers who enjoy working conditions and compensation uncommon in the industry. The fair trade premium paid by Serendipol's customers, which averages US$250,000 per year, is administered by a broad-based committee and funds a range of community development projects, hospital equipment, school facilities and books, water and electricity supply. Source: PR Newswire

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