Saturday, February 20, 2010

New Instore - PureMAN - by [A'kin]

Men’s skin differs from women’s. It is twice as oily, has larger pores where bacteria gets trapped, can be more irritable due to shaving, dehydrates easily and has 50% more blood flow.

[A'kin] have selected active ingredients and developed formulas targeting these important differences. Each of the [A’kin] PureMAN products contain specially selected active ingredients from botanical sources. The formulations include naturally derived cleansers such as panama bark and a synergistic blend of 5 cleansers derived from coconut and plant botanicals, which are extremely gentle yet thoroughly cleansing for fresh, clean skin and hair.

The powerful soothing benefits of aloe vera as well as pro vitamin B5 will assist in calming skin sensitivities and irritations. Soften and restore skin moisture with natural moisturising factors (NMFs) such as hydrolysed oats, hyaluronic acid, olive extract and aloe vera.

The anti-oxidant benefits of white tea and vitamin E as well as anthyllis flower extract will help protect the skin from environmental damage and promote healthier and younger looking skin.

The [A’kin] PureMAN range energises skin with ginseng, citrus and spice. These ingredients not only provide a light, refreshing and masculine scent, but also have been purposely selected as most suitable for male skin.

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