MÁDARA comes from Latvia, a small country in Northern Europe, in the Baltic region, which has managed to preserve many unblemished and wild places, as well as a diversity of flowers and grasses.
Northern summers are much shorter and harsher and therefore plants are forced to concentrate all of their energy on the short blossoming period to attract bees and continue their living process during the next summer.
As a result, at the moment of their collection, the blossoms and herbs, which have grown in these latitudes, are especially rich with active substances and extracts that are used in the production of MÁDARA cosmetics. They are powerful and effective.
View the full range of MÁDARA cosmetics
Showing posts with label natural. Show all posts
Showing posts with label natural. Show all posts
Friday, March 26, 2010
Sunday, October 11, 2009
European Natural Cosmetics - Sales Increasing
Natural & organic cosmetic sales continue to increase at a healthy rate in Europe, with revenues projected to increase by 13 % to 1.7 billion € this year. Organic Monitor forecasts sales revenues to approach 2 billion € in 2010. Organic Monitor’s 2009 edition of The European Natural Cosmetics Market Report finds that natural & organic cosmetic sales have been affected by the financial crisis. However, healthy growth is continuing because of increasing distribution and high consumer demand for chemically-clean and ethical cosmetics. The UK market has been the most adversely affected by the economic recession. The market growth rate has dropped from 16 % in 2008 to 8 % in 2009 because sales have been hit in organic food shops and health food retailers. However, natural and organic cosmetic sales continue to expand at double-digit rates in other European countries.
The French and German markets are the fastest growing in Europe. High growth rates are occurring as product penetration increases in mainstream retailers. Both countries have observed a large number of retailer private label launches in recent years. Certified natural and organic cosmetics have been introduced under private labels of supermarkets, drugstores, perfumeries, organic food shops and discounters in these countries. Private labels are so successful in Germany that they comprise over 10 % of total sales. Alverde has become the leading retailer private label of natural cosmetics in the world, having over 100 certified products across categories. Natural and organic products now comprise 3 % of total cosmetic sales in Europe. The market share is above 4 % in Germany, Austria and Switzerland. High growth in the German market is projected to raise the market share of natural and organic cosmetics to 10 % in the coming years. Apart from private labels, a major retailing trend is the growing number of concept stores for natural and organic beauty products. Dedicated stores are being opened by leading natural cosmetic brands, large retail groups as well as private investors. Most developments are in Paris where highly established brands such as Dr. Hauschka as well as large retailers like Monoprix are opening concept stores.
The European Natural Cosmetics Market Report, produced by continuously tracking the European natural and organic cosmetics market since 2003, finds the competitive landscape has changed significantly. High growth rates have been responsible for mergers, acquisitions and an influx of new entrants. Rising competition is leading natural and organic cosmetic brands to expand distribution outside traditional sales channels. This strategy has enabled the Swiss company Weleda to consolidate its position as market leader. With competition for retail shelf-space stepping up, Organic Monitor expects market winners to be companies who can successfully differentiate their products from competitors. New entrants and existing participants are advised to consider strategies based on product differentiation and market segmentation; companies should target specific consumer groups or sales channels. In the report, Organic Monitor gives revenue forecasts and growth projections for the natural cosmetics market in ten European countries. The adoption rate of natural and organic cosmetic standards is expected to rise considerably in 2010. Germany and France currently have the largest number of certified products; the eventual introduction of Cosmos and growing popularity of NaTrue are expected to make standards more widespread in Europe.
Source: Organic Monitor
The French and German markets are the fastest growing in Europe. High growth rates are occurring as product penetration increases in mainstream retailers. Both countries have observed a large number of retailer private label launches in recent years. Certified natural and organic cosmetics have been introduced under private labels of supermarkets, drugstores, perfumeries, organic food shops and discounters in these countries. Private labels are so successful in Germany that they comprise over 10 % of total sales. Alverde has become the leading retailer private label of natural cosmetics in the world, having over 100 certified products across categories. Natural and organic products now comprise 3 % of total cosmetic sales in Europe. The market share is above 4 % in Germany, Austria and Switzerland. High growth in the German market is projected to raise the market share of natural and organic cosmetics to 10 % in the coming years. Apart from private labels, a major retailing trend is the growing number of concept stores for natural and organic beauty products. Dedicated stores are being opened by leading natural cosmetic brands, large retail groups as well as private investors. Most developments are in Paris where highly established brands such as Dr. Hauschka as well as large retailers like Monoprix are opening concept stores.
The European Natural Cosmetics Market Report, produced by continuously tracking the European natural and organic cosmetics market since 2003, finds the competitive landscape has changed significantly. High growth rates have been responsible for mergers, acquisitions and an influx of new entrants. Rising competition is leading natural and organic cosmetic brands to expand distribution outside traditional sales channels. This strategy has enabled the Swiss company Weleda to consolidate its position as market leader. With competition for retail shelf-space stepping up, Organic Monitor expects market winners to be companies who can successfully differentiate their products from competitors. New entrants and existing participants are advised to consider strategies based on product differentiation and market segmentation; companies should target specific consumer groups or sales channels. In the report, Organic Monitor gives revenue forecasts and growth projections for the natural cosmetics market in ten European countries. The adoption rate of natural and organic cosmetic standards is expected to rise considerably in 2010. Germany and France currently have the largest number of certified products; the eventual introduction of Cosmos and growing popularity of NaTrue are expected to make standards more widespread in Europe.
Source: Organic Monitor
Monday, December 08, 2008
Industry backs nano-cosmetics
13 Nov 2008
By Sophie Blakemore
The beauty industry has defended the use of nanotechnology in the manufacture of cosmetics after its safety was called into question by a consumer watchdog.
A report published by Which? said “nano” particles were widely used in cosmetic products, such as anti-wrinkle creams and sunscreens, despite uncertainties about customer safety.Small Wonder? Nanotechnology and Cosmetics called for more research and tirals to be introduced, and for manufacturers to be obligated to clearly state which products use nano materials.
Nanotechnology manipulates atoms and molecules on a very small scale, more than 50,000 times smaller than the width of a human hair, to enable them to take on new properties.Many brands were cited in the report for their use of nanotechnology, including Agera skincare, which uses it to deliver peptides into the skin.
But Dr Mervyn Patterson, medical director of Eden Aesthetics, which distributes Agera in the UK, said many cosmetics using nano materials were subjected to greater tests than the “crude techniques” other products went through. “Agera has spent a decade researching this technology and the nano materials used in its products are tested on human skin cells in the lab and then the final product itself is tested again to ensure safety. I really don’t know what the fuss is about – you can never say something is 100% reaction-free but we are confident in the safety and benefits of our products.”
The Cosmetic, Toiletry and Perfumery Association (CTPA) said the cosmetics industry took its legal responsibility to supply only safe products very seriously. “Each and every cosmetic product supplied in the EU must have a rigorous safety assessment... taking into account every aspect of its manufacture, including size,” a spokesman said. “We are disappointed that Which? feels the stringent EU rules surrounding the manufacture and safety assessment of cosmetics are somehow not robust.”
However, chief policy advisor at Which? Sue Davies said although many nanotechnology applications could lead to revolutionary developments in cosmetics, until safety checks were obligatory “the simple fact is we just don’t know enough. The government must introduce a compulsory reporting scheme for manufactured nano materials so we are all aware – and only those that are independently assessed as safe should be allowed to be used in cosmetics,” she said.
The CTPA said it was working with cosmetics companies, European trade associations and the regulatory authorities to ensure comprehensive regulation of all cosmetic products.
Source: Professional Beauty
We Say: It is clear that more tests are required to prove the safety of nano-cosmetics and we may never know the full extent of what effect they have, so why risk it, when there are so many great alternatives on the market.
http://www.lucyrose.biz/
By Sophie Blakemore
The beauty industry has defended the use of nanotechnology in the manufacture of cosmetics after its safety was called into question by a consumer watchdog.
A report published by Which? said “nano” particles were widely used in cosmetic products, such as anti-wrinkle creams and sunscreens, despite uncertainties about customer safety.Small Wonder? Nanotechnology and Cosmetics called for more research and tirals to be introduced, and for manufacturers to be obligated to clearly state which products use nano materials.
Nanotechnology manipulates atoms and molecules on a very small scale, more than 50,000 times smaller than the width of a human hair, to enable them to take on new properties.Many brands were cited in the report for their use of nanotechnology, including Agera skincare, which uses it to deliver peptides into the skin.
But Dr Mervyn Patterson, medical director of Eden Aesthetics, which distributes Agera in the UK, said many cosmetics using nano materials were subjected to greater tests than the “crude techniques” other products went through. “Agera has spent a decade researching this technology and the nano materials used in its products are tested on human skin cells in the lab and then the final product itself is tested again to ensure safety. I really don’t know what the fuss is about – you can never say something is 100% reaction-free but we are confident in the safety and benefits of our products.”
The Cosmetic, Toiletry and Perfumery Association (CTPA) said the cosmetics industry took its legal responsibility to supply only safe products very seriously. “Each and every cosmetic product supplied in the EU must have a rigorous safety assessment... taking into account every aspect of its manufacture, including size,” a spokesman said. “We are disappointed that Which? feels the stringent EU rules surrounding the manufacture and safety assessment of cosmetics are somehow not robust.”
However, chief policy advisor at Which? Sue Davies said although many nanotechnology applications could lead to revolutionary developments in cosmetics, until safety checks were obligatory “the simple fact is we just don’t know enough. The government must introduce a compulsory reporting scheme for manufactured nano materials so we are all aware – and only those that are independently assessed as safe should be allowed to be used in cosmetics,” she said.
The CTPA said it was working with cosmetics companies, European trade associations and the regulatory authorities to ensure comprehensive regulation of all cosmetic products.
Source: Professional Beauty
We Say: It is clear that more tests are required to prove the safety of nano-cosmetics and we may never know the full extent of what effect they have, so why risk it, when there are so many great alternatives on the market.
http://www.lucyrose.biz/
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